What is call tracking ?  

Discover whats really working with - CALL TRACKING

To enable your marketing team and you make faster commercial decisions we work with a call tracking portal where you can see the true value of having your Google adwords , Google Analytics , offline Advertising and call tracking in one place.

Improve your bid management & conversion rate optimisation with our  call tracking solution. 

Optimised performance marketing is a niche digital marketing and digital lead generation business. We work with companies in niche areas such as home modifications for seniors, senior care giving and home adaptations.

With over 50 years combined experience in this sector and a wealth of data and insight across the EU & North America , we have the capabilities  , assets & technology you need to generate more cost effective leads  for your business.

With customers in Ireland, UK and Canada  we have developed our own digital lead generation assets and portals, which can be used in tandem with our customer digital assets to access more customers and leads. We now have the capability of delivering leads directly into your CRM .

We would be happy to hear from manufacturers, distributors in the home lift , bathroom adaption , senior care and assistive technology sector who are looking to expand lead generation capabilities or just looking for advice and support around digital marketing or data analytics .

A specialist and niche business needs a specialist and niche digital partner. We'd be happy to hear from you .

Call tracking and lead generation analytics

Link Calls to every touch point  with detailed Google adwords and call tracking reporting .

Link Sales value to phone call data for more accurate measurement of ROI.

Include call conversion data in your analytics to give a full picture of marketing performance.

Deep insight into your customers journey and interaction both offline and online with your business


Qualified and Exclusive leads in 4 simple steps 

Everything we do is customized: to your goals, your territory, your products and your brand. We connect you with eager customers  who are ready to buy from you, and nobody else. We aim to consistently generate the highest volume of leads at the lowest cost per lead (CPL) .  We follow 4 simple steps : 
Sectors we already  generate leads for  

Custom lead generation campaigns tailored for your business  

Contact us for a 14 Day no obligation Free trial

Copyright © 2020 Optimised

We have over 50 years combined lead generation experience working within home improvement , mobility and healthcare sector . Based in Europe but operating globally  we have a proven track record in lead generation and performance marketing tactics in across Europe , USA And Canada.-click to edit this text

Our in house team are experts in the core areas of paid advertising , landing page design and user UX , Conversion optimization and analytics . We are focused on operational KPI’s and our approach is transparent and  successful.

Expertise in developing and scaling lead generation & Demand generation strategies , for companies operating via direct response business models. We build and grow lead generation campaigns at a local and national level.

About us  

Measurement model 

Your investment measured in metrics that matter most to your business 
Our Expertise

We follow a CPL measurement model meaning you are able to establish the value or return on investment on a weekly /monthly basis . This means that you can :

Evaluate campaigns on a leads basis and not a vanity metric.

Adjust and evolve campaigns including budgets and landing pages quickly.

Make investment decisions based on performance and ROI.

Establish the correct mix of lead generation volume versus cost for you business based on your capacity.

Call tracking empowers businesses to sell more, streamline operational processes, and optimise marketing budgets. In a growing company, unlocking optimum results from your marketing spend is a goal that will continuously pay dividends. Knowing what’s driving those sales calls is a cornerstone of a responsible, growth-focused marketing strategy.

Until now, telephone inquiries could not be measured directly. If you want to know how well your online campaigns are working or your advertising is performing on different media channels, it is essential to include calls as part of your ROI analysis and the analysis of your customer journey.

Integrate with popular applications

Join the Dots

Link phone sales to marketing activity 

Optimise campaigns 

Use website call tracking to make decisions based on all sales , not just online conversions .

Easy integration 

Integrate with you existing systems to include call data in your analytics  

1. Keyword research and Analysis

2. Ad’s that catch the users attention, placed in targeted locations

3. Optimised landing pages , present the users what they need

4. Deep analysis and measurement  techniques  for more optimised results ( see call tracking).

For seamless, informed marketing, our call tracking software easily integrates with over 35 software partners, such as Google, Adobe, Salesforce, Webtrends, Optimizely, Qubit and plenty more. Automate actions at scale in confidence that it’s powered by data you can rely on.

Benefits of call tracking




6 Years Numbers

Contact us 

Main Street 
email : info@optimised.ie 

Phone :  353 86 0483970 

What we do

Our experience when it comes to online paid advertising is If You Send Paid Traffic to a standard website most visitors just explore and bounce. The content doesn’t match the premise set up in your ads, there are tons of distracting links, and there’s no singular, clear path to convert. This leads to a high CPL for your business.

We develop highly optimized landing pages designed to maximize conversion of the original query. 

We use a landing page variant approach to help A/B test the best performing page and this constantly reviewed by use and the results accessible to you .

Compelling adcopy + audience and keyword targeting + optimized landing page = higher % chance of qualified Lead!


Deeper insights , 

better leads & more sales

Are you looking for a more consistent cost effective 
lead generation partner?
Are your conversion based assets not working for you ?

4 Steps to Success  

Are you evaluating your digital marketing performance on 20% of the data ?
Are you looking for a commercially focused digital marketing partner?




in ad spent


in sales



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